OUR STORY
Built by people who have been in the trenches.
Zappio started in 2022 when our founder Alex Morin ran out of patience with agencies that delivered decks instead of results. After years of building growth systems in-house at SaaS companies, he wanted to bring that same operator mindset to a service business.
We are a small, senior team based in Montreal, QC. We do not hire juniors and farm out work. Every engagement is led by a specialist who has done it before — for clients ranging from early-stage startups to mid-market companies across Canada.
We are an AI agency in the truest sense: we use AI to build things that could not exist before it. Chatbots that actually understand your product. Pages generated at a scale that would take a team of writers years to match. Automation that works while your team sleeps.
OUR VALUES
Systems over tactics
We build durable systems that compound, not one-off campaigns that fade. Every engagement is designed to keep working long after we leave.
Honest about what works
We tell clients what will move the needle and what will not. We would rather lose a deal than build something that does not deliver.
Speed without cutting corners
A 14-day deploy is not about rushing. It is about sharp scoping, experienced execution, and zero scope creep.
Built for measurement
Every engagement has clear KPIs set at kickoff. We track, report, and iterate until the numbers confirm the work is working.
THE TEAM
Alex Morin
Founder & SEO Lead
Former growth lead at a Series B SaaS. Built his first programmatic SEO system in 2019 and has been refining it ever since.
Marie Bouchard
AI & Automation Lead
Machine learning engineer turned growth hacker. Specializes in LLM-powered systems that integrate cleanly with sales infrastructure.
Jordan Park
Analytics Lead
Former data scientist at a fintech unicorn. Obsessed with attribution models and experiment design that actually move the needle.
Want to work with us?
We take on a limited number of new engagements each quarter. Book a discovery call to see if we are a fit.